DEWhite-Label Lead Distribution Software
Distribute and sell leads on your own platform.
Leadfy is the lead distribution software that lead sellers, agencies and distributors use to run their entire business: import leads, route them geo-precisely to your buyers, sell them through your own shop and handle billing — all under your own brand.
5 years
proven in our own operation
100%
your brand — from domain to app
Live distribution
LiveSolar lead
80331 Munich
Heat pump lead
20095 Hamburg
PV lead
50667 Cologne · just assigned
Already used by lead pros
Distribution today
liveWhy Leadfy
One lead distribution platform instead of ten spreadsheets.
Leadfy brings intake, distribution, sales, CRM and billing together in a single software — fully under your own brand. No patchwork of tools, no manual sending, no Excel.
- Everything automatic
Leads are validated, routed geo-precisely and sold through your shop — around the clock. - Completely your brand
Your own domain, logo, colors, email domain and your Stripe account. Your buyers only ever see you.
Features
Everything for your lead business, in one software
Real-time distribution
Round-robin or weighted — buyers get the right lead the moment it comes in.
Geo distribution by ZIP code & radius
Pinpoint routing by ZIP code, radius, city or state. Every buyer gets only their territory.
+44Buyer & team management
Create buyers and teams, assign lead pools, and track performance per account.
Completely your brand — from the domain to the app.
Your own domain, your logo, your colors, your email domain and your own Stripe account. Your buyers never see "Leadfy."
Supplier accounts
Suppliers submit leads themselves — by form, CSV or API.
Integrations & API
Full REST API, connect external tools, push out webhooks.
Built-in shop system
Buyers purchase packages, individual leads or credit right in your shop.
Refund & dispute handling
Buyers file a dispute, you review it with one click, and the credit runs automatically.
CRM, pipeline & mobile app
Call list, follow-ups, visual pipeline — also available as an app for you and your buyers.
The workflow
From submitted lead to sale — automatically
No matter where the lead comes from, Leadfy validates, routes and sells it by your rules — in real time.
Intake
Leadfy Engine
your rules, automatically
Validation & duplicate check
faulty leads filtered out
Geo assignment
ZIP, radius, territory & priority
Sale & delivery
via shop or direct distribution
Buyer receives
One contact. Multiple buyers.
Maximum profit per lead.
Chain multiple buyers into a Lead Waterfall — and Leadfy routes every lead through them automatically, one after another. If a buyer declines, the contact moves to the next. So you squeeze the maximum out of every single lead.
-
Sell every lead multiple times
Multiple buyers in sequence — one contact earns revenue from several.
-
Each buyer via their own API
Connection, delivery and returns all run fully automatically via API — lead in, profit out, 24/7.
-
Your own return rules
Duplicate, wrong number & co. — you define what goes back into the pool.
-
No lead wasted
If nobody keeps it, it goes back into the normal pool — and gets sold again.
Lead Waterfall · Live
automaticNew solar lead
90210 Beverly Hills · just in
SunRoof Pros
Buyer 1 · own API
Apex Solar Co
Buyer 2 · own API
BrightHome Energy
Buyer 3 · own API
Safety net: If nobody keeps it → automatically back into the lead pool and resold.
Shop & sales
Your own lead shop — buyers purchase & top up themselves.
Instead of offering leads by email, your buyers purchase on their own: packages, individual leads or credit. Payments run through your Stripe account, and assignment is automatic.
Packages & credit
You set the products, prices and territories yourself.
Automatic billing
Invoices and credits with zero manual work.
Lead shop
your-brand.com/shopSolar leads · Munich
Exclusive · Real-time
$39
BuyHeat pump · Pack of 25
25 leads · radius of your choice
$875
BuyAdd credit
current: $1,250
Mobile App
Sell on the go.
On any device.
A native app for iOS and Android — push notifications for new leads, due follow-ups and completed orders. CSV export via the share sheet, Face ID lock for security. Fully in your white-label branding.
Now available on the App Store and Google Play.
Leadfy Leads & CRM
Push · Face ID · Native Share
Push triggers
4 events
Platforms
iOS + Android
References
Lead pros run their business on Leadfy
"We replaced Excel and three tools with Leadfy. Our buyers now purchase in the shop themselves — our workload dropped to a third."
Markus K.
SolarLeads24
"We finally sell under our own brand. Our own domain, our own app, our own Stripe — our buyers only know us."
Sarah B.
HausHelden
"Our suppliers submit leads via API on their own, and the geo distribution runs automatically. All I do now is watch the numbers."
Daniel T.
LeadKraft
Placeholder — real logos & voices will be added.
Pricing
A fair lead quota, no gotchas
Cancel monthly. 1 lead = 1 lead — multi-sales count only once. Every plan includes every feature; you only pay for volume.
Starter
$199/mo
2,500 leads / month
- ✓ All features included
- ✓ Geo distribution, shop & CRM
- ✓ Sales rep & ordering tools
- ✓ White-label, API & mobile app
Standard
$379/mo
5,000 leads / month
- ✓ All features included
- ✓ Geo distribution, shop & CRM
- ✓ Sales rep & ordering tools
- ✓ White-label, API & mobile app
Pro
$549/mo
10,000 leads / month
- ✓ All features included
- ✓ Geo distribution, shop & CRM
- ✓ Sales rep & ordering tools
- ✓ White-label, API & mobile app
Expert
$1,099/mo
50,000 leads / month
- ✓ All features included
- ✓ Geo distribution, shop & CRM
- ✓ Sales rep & ordering tools
- ✓ White-label, API & mobile app
More volume or your own app? Enterprise from $1,599
Want to buy leads instead of distributing them?
We've been selling high-quality leads directly to specialist companies for years — solar, finance, heat pumps, real estate and more.
FAQ
You have questions — we have answers
What is lead distribution software?
Lead distribution software takes in incoming leads, validates them and routes them automatically by rules — such as territory (ZIP/radius), category and priority — to the right buyers, including the sale and billing. Leadfy does all of this white-label, meaning under your own brand.
How do my suppliers submit leads?
Each supplier gets their own account and submits leads by form, CSV or API. You see the volume and quality per supplier and bill directly through the platform.
How does geo distribution work?
You define, per buyer, which territories they receive leads from — by ZIP code, radius, city or state. Incoming leads are assigned automatically.
Do I need my own Stripe account?
From the Standard plan up, you connect your own Stripe account so buyer payments land directly in your account. To get started, manual top-ups are also available. Alongside Stripe, your buyers can also purchase on invoice.
How are leads counted?
1 lead = 1 lead. If you sell the same lead multiple times, it still counts only once against your quota.
What about data protection and GDPR?
Hosting in Frankfurt, a data processing agreement at onboarding, and daily backups. You are the data controller and we are the data processor.
How much effort is onboarding?
The setup onboarding takes only about an hour. After that you configure branding, categories, suppliers and buyers yourself — and we're available whenever you need us, and will happily handle the setup together with you on request.
Ready to run your lead business on one platform?
We set up your instance and guide the onboarding personally. No DIY builder — a thoughtfully designed platform.