Features

Every lead distribution platform feature, in one piece of software.

Intake, distribution, offers, orders, selling, CRM, and credits — no more patchwork of tools. Here's everything in detail.

Lead Waterfall

One contact. Multiple buyers.
Maximum profit per lead.

Chain multiple buyers into a Lead Waterfall — and Leadfy routes every lead through them automatically, one after another. If a buyer declines, the contact moves to the next. So you squeeze the maximum out of every single lead.

Sell every lead multiple times
Multiple buyers in sequence — one contact earns revenue from several.
Each buyer via their own API
Connection, delivery and returns all run fully automatically via API — lead in, profit out, 24/7.
Your own return rules
Duplicate, wrong number & co. — you define what goes back into the pool.
No lead wasted
If nobody keeps it, it goes back into the normal pool — and gets sold again.

Lead Waterfall · Live

automatic

New solar lead

90210 Beverly Hills · just in

→ Chain

SunRoof Pros

Buyer 1 · own API

duplicate

Apex Solar Co

Buyer 2 · own API

wrong number

BrightHome Energy

Buyer 3 · own API

sold · $42

Safety net: If nobody keeps it → automatically back into the lead pool and resold.

Own API per buyer

Delivery + returns automatic

Distribution

Geo distribution by ZIP code, radius & territory — in real time.

Every incoming lead is automatically routed to the right buyer: by ZIP code, radius, city, or state. Choose round-robin, weighted priority, or exclusive distribution for each category.

✓ ZIP & radius territories per buyer
✓ Round-robin or weighted
✓ Exclusive or multi-sale
✓ Real time, ~1.2 s per lead

Live distribution

Live

Solar · Denver, CO

Heat pump · Austin, TX

PV · Phoenix, AZ

just assigned

Lead shop

your-brand.com/shop

Solar leads · Denver

Exclusive · Real time

$39

Add credit

by card or ACH

from $100

Shop & selling

Your own lead shop — buyers purchase & top up themselves.

Set your own products, packages, and prices. Buyers purchase single leads or packages and add credit — payment runs through your own Stripe account, with invoices and credit notes generated automatically.

✓ Packages, single leads, credit
✓ Payment through your Stripe
✓ Self-service for buyers
✓ Automated billing

Sales rep tool · unique

Send lead offers straight from the software.

Your sales reps build custom lead offers and send them to buyers directly from Leadfy — no external tool, no fumbling with PDFs. The buyer accepts and pays inside the software, and commission is settled automatically.

✓ Offers built in minutes
✓ Sent straight from the software
✓ Acceptance & payment built in
✓ Commission handled automatically

Offer

Solar package · 50 leads

Territory: California

Total

$1,750

$35 / lead

Accepted & paid · Commission recorded

Orders

3 open

Status: openCategory: SolarTerritory: California

#2491 · Buyer A

Solar · 25 leads · Denver

#2490 · Buyer C

PV · 10 leads · Phoenix

approved

Orders

Every order in one place — filtered in seconds.

Every buyer order flows through Leadfy in one central view. Filter by status, category, territory, buyer, or date range, approve or decline with one click — and keep an eye on revenue and open orders at all times.

✓ Filter by status & category
✓ Filter by territory & buyer
✓ Approve / decline with one click
✓ Export & revenue overview

Intake & API

Suppliers deliver leads themselves — by form, CSV, or API.

Every lead supplier gets their own account and delivers leads directly. You see volume and quality per supplier and settle accordingly. The full REST API lets you control everything and push leads into other systems via webhook.

✓ Dedicated supplier logins
✓ Form, CSV, or API
✓ Full REST API
✓ Webhooks in & out

POST /api/v1/leads

# Submit a lead via API
curl -X POST https://your-brand.com/api/v1/leads \
  -H "Authorization: Bearer ••••" \
  -d '{
    "category": "solar",
    "zip": "80202",
    "name": "John Smith",
    "phone": "+1 ..."
  }'

# → 201 Created
{ "status": "assigned", "buyer": "A" }

New lead

now

Solar · Denver, CO

Tap to respond

John Smith

+1 303 ··· · Solar

Mobile app

Every lead to the phone instantly — under your branding.

Your buyers get every new lead by push notification and respond on the go: call, text, book an appointment. iOS & Android, Face ID, CSV export — fully under your logo and your name, not "Leadfy."

✓ Push on every new lead
✓ iOS & Android
✓ Face ID & CSV export
✓ Fully in your branding

CRM & sales pipeline

Call lists, follow-ups, appointments, history, and a visual pipeline with fully customizable stages — for you and your buyers, from first contact to close.

New

Appointment

Closed

Dispute & refund handling

Buyers report bad leads right inside the software. You decide with one click — when a dispute is valid, the credit is posted automatically.

Dispute #2481

unreachable · $39

And everything else that comes with it

White-label branding

Domain, logo, colors, email, Stripe. More →

Analytics & billing

Revenue, sales, buyer performance. Invoices & payouts handled automatically.

Automated invoicing

Invoices for purchases, top-ups, and payouts are generated automatically as PDFs — sent, archived, and including credit notes for disputes.

Buyer API integration

Buyers pull their leads directly via API call — a dedicated endpoint per lead category for seamless integration into their own CRM or system.

See it all live

In a short demo, we'll walk you through Leadfy on your own use case.

Request a demo View pricing